OTT & CTV

Video Streaming - CTV & OTT for Furniture Stores

Media consumption habits continue to evolve and expand at an ever-increasing pace. Video consumption no longer occurs only through the living room TV and this program dramatically expands the reach of traditional TV advertising.

Expands Reach Beyond TV: Extends traditional TV advertising to streaming services and websites, reaching viewers wherever they watch.

Comprehensive Video Ad Delivery: Includes pre-roll, mid-roll, and post-roll ads across multiple OTT platforms like Roku, Hulu, Amazon Fire TV, and more.

Targeted Platform Coverage: Ads are shown on popular platforms such as Roku, Direct TV Now, Hulu, and others, maximizing exposure.

Detailed Performance Reporting: Provides insights into video views, watch duration, platform performance, and viewer actions, allowing for better campaign tracking and optimization.

Increased Engagement: Capitalizes on the growing shift to streaming media, ensuring brands stay relevant as consumers move away from traditional TV.

Mobile video consumption rises by 100% every year
244 milion U.S. Homes will use OTT in 2023. There were 240 million homes in 2022 On average, consumers in the U.S. spend 38 hours watching video content each week 39% of this time is spent watching streamed video content.
YouTube

Furniture Store YouTube Advertising

Reach your perfect audience regardless of what they watch and when they watch it.

Precision Targeting: Reach ideal audiences based on demographics, geography, interests, and behaviors.

Cost-Effective: Only pay when viewers watch the full 30-second ad.

Increased Exposure: Campaigns generate significant free impressions for added brand visibility.

56% of Gen Z, 54% of Millennials, 48% of Gen X, and 26% of Boomers report that they discover new products most often on YouTube
81% of U.S. adults use YouTube
60% of people prefer online video platforms to live TV

Sources:
*Insivia **https://www.insiderintelligence.com/insights/ott-video-streaming-services/ ***Deloitte
*HubSpot Blog Research **https://www.pewresearch.org/internet/2021/04/07/social-media-use-in-2021/ ***https://foundationinc.co/lab/youtube-statistics-b2b-marketers/