A print circular provides physical and tangible marketing that is more likely to be retained and revisited, leading to extended exposure and increased chances of conversion.
Tangible and Memorable: Print circulars are physical marketing materials, making them more likely to be retained and revisited by potential customers, increasing exposure and conversion chances.
Brand Recognition: Helps build trust and familiarity with your brand, establishing a lasting connection with your audience.
Targeted Distribution: Distribute print circulars to specific geographies or demographics, ensuring your message reaches a relevant, captive audience for more efficient ad spending.
Trackable Effectiveness: Use unique discount codes, QR codes, or tracking URLs to measure campaign effectiveness and gain insights on what resonates with your audience, allowing for refined marketing strategies.


Sources:
*Vericast Awareness-to-Action Study, February 2023, n = 1,825