Tango eBlast... Here is why.

These are not emails sent to your customer database which cost you little to send via a service like MailChimp or Constant Contact.

Tango eBlasts require that we "buy" the use of records from a national consumer database made up of 140 million+ adults 18+. These records are appended with demographic, geographic and consumer interest data and allow us to create an audience for the eBlast made up of say adults 25-64, with HH incomes of $75,000+, live within 15 miles of your store, who also say they are interested in home furnishings and decorating. We create an audience of furniture shoppers and send them an email.

This whole process costs $20CPM with a minimum quantity to email of 30,000 people from this database, just $600.

This Works. Guaranteed.

When we launch these types of eBlasts, a client's Google Analytics shows a big 3-day spike in web traffic which means these emails get opened, get read, and then those clicking from the email to your website represent interested shoppers (otherwise, they wouldn't click to or dwell on your website).

The Tango eBlast is inexpensive, it works and is a tactic we use for most of our clients.