Media Planning

Brilliant media planning is what we do!

Or, what we do is leverage the best forms of traditional media alongside the most rational and direct hitting digital/online strategies - within available budgets, supported by research, owner's experience and our experience working with hundreds of retailers and thousands of campaigns. "Brilliant" is easier to say though.

Tango helps furniture retailers, big and small, navigate uncertain advertising waters. Capitalize on our decades of combined experience in advertising for furniture retailers. Tango has in-house analysts who've worked in advertising research, placement, and sales. Let us build a customized, comprehensive advertising strategy for your furniture store and eliminate seat-of-the-pants marketing mishaps. Plus, find out what your advertising reps don't want you to know.

Asking yourself...
How many commercials should I run?
What time of day?
What networks?
How should I be advertising for the upcoming holiday weekend?
Should I run an email campaign? A direct mail campaign? Both?

Cord-Cutters and Cord-Nevers represent consumer movement away from traditional media. Businesses need a managed advertising program that includes pragmatic use of big traditional media integrated with today's ever-changing social, online, and search platforms.

Adaptable to Modern Media Habits: Combines traditional media with digital strategies to keep pace with Cord-Cutters and Cord-Nevers.

Over 25 Years of Expertise: Tango blends deep experience in traditional media with modern digital marketing knowledge.

Cost-Effective: 15% agency commission added to net, offering better savings than traditional agency commission structures.

Comprehensive Media Coverage: Manages placements across broadcast TV, cable, radio, newspapers, and billboards, backed by research-based strategies.

Full-Service Management: Covers all aspects from media research, analysis, and negotiation to placement, traffic management, and post-reporting.

Broadcast television still has the highest reach of all media platforms, reaching 77% of persons 18+, while cable television reached 54% 73% of person 18+ report that their local broadcast news is their most trusted source for news. Televison is the top medium that influences purchase decisions 23.6% Broadcast television leads all over media in the average amount of time spent-by-audience at 3hrs and 27 minutes per day, followed by cable at 1 hour and 54 minutes.

Sources:
*GfK TVB Media Comparisons Study 2023 **https://tvnewscheck.com/journalism/article/study-local-tv-stilltrusted-news-source/
***GfK TVB Media Comparisons Study 2023 ✝GfK TVB Media Comparisons Study 2023