Sell More with Tango
An advertising agency for the furniture industry that "gets you." Tango's team of former furniture retailers and ad industry veterans combine the tried-and-true with cutting-edge advertising to increase your profit.
Before a person realizes she wants new furniture, she's in the passive Consumer phase of the purchasing journey. Imagine she walks into a friend's house and is struck with envy over their new living room furniture. Or she's watching HGTV and is inspired by a dining room remodel. Perhaps rambunctious grand-kids just broke the recliner. Maybe she woke-up with a sore back. This is the time in her journey when, just a minute ago, she didn't want new furniture, but now she does. Here's what's next...
Now she's motivated and ready to shop. First she might go to a website like Pinterest or Houzz looking for inspiration. Perhaps she now pays attention to the furniture store ads on TV or in the mailbox. She searches Google for "best mattress for back pain." She's aware and actively looking for what she wants, and then for where she wants to buy. Seventy-four percent of the time this leads her to searching Google. Maybe for "farmhouse bedroom set," "Super Sofa Store," or "XYZ brand MegaStuft mattress near me." She'll look at your selection and your competitors', read the online reviews, check your social media, and narrow her list of stores to just a few. Now she knows what she wants, she knows what you have, and she knows who you are. Next - it's time to buy!
Once a person steps over your threshold, she is no longer a shopper, she's there to buy. She's too busy to drive from store to store browsing; she has browsed online already. These Buyers are more pre-qualified than they've ever been. She already knows what you have, how much it costs, and, possibly, more about the features and benefits than even your salespeople. At this point, the sale is yours, what will you add-on?
She likes you and your products, she gave you her money, you treated her right, and she's happy, but that's not enough. Store and Brand loyalty is at an all time low. Now it's up to you to keep in touch, to keep reminding her of what a great experience she had. She won't automatically come back to your store strictly because she bought there this time, but she will keep you on her short-list next time. You've overcome a huge hurdle and gained her trust, keep going. Explore Tango's solutions for each phase of her purchasing journey below.
It starts here. Our extensive research leads to strategic plans with focused purpose
Our decades of operational, retail, and advertising experience will make your business better
Search Engine Marketing
74% of furniture shoppers start their research online - Tango makes sure your site comes up tops
Let us do the heavy thinking. Blog writing, TV & Radio scripting, and Social Media posting
Leverage the sight, sound, motion and emotion of video to dramatically improve engagement
Social Media Advertising
Distill the abyss of data to show the right ads to the right Audience at the right moment
Educate, up-sell & add on. Keep marketing to your best prospects; the ones already in your store
If you are looking to take your company to the next level, you owe it to yourself to connect with the amazing team at Tango Multimedia. We are in our 125th year of operation, and Tango is one of the very best decisions we have made for the health and future success of our family business. Their holistic approach to our marketing strategy has been so exciting to be a part of. From the video creation and graphic design, to the online and social advertising strategies, they are top shelf in all aspects. You are not a number at Tango. They are the best of the best and we are so impressed with all of them.
Joe and the team at Tango are the best! Not only have they helped our Google AdWords become much more effective, helped drive more traffic to our stores, they work hard to help our ad spend go as far as it can. We used another company for years and it wasn't until we switched to Tango that I realized how much of our money the previous company wasted because they used the same generic formula they used with all of their other clients. I meet with Joe monthly and we work on a plan that is specific to our business to help us get the results that we are looking for. If you're looking for a company that will work hard to help grow your business, you'll find exactly what you need at Tango.
Tango Media provided the transparency we were looking for in an advertising partnership. Some companies provide smoke & mirrors, with Tango, we know the exact dollar figure going to each campaign.
Working with Joe Walter and Tango Media had an immediate and demonstrative positive impact on our business. Web traffic and foot traffic both went up when we first started and, with their expertise, remains strong. Our relatively modest budget, in the hands of Tango’s experienced team, often out-paces the big stores and their large national budgets.
Working with Tango Media has increased our website traffic while spending less money than with our previous internet provider. Plus the service and expertise is top notch!
I couldn't be more happy with the results Tango is getting Gardner's
In the age of e-commerce the brick and mortar store must offer experiences that online shopping cannot compete with. Engaging every one of the human senses is key. The presence of our digital messaging, hosted by Tango Media and placed strategically throughout our store, allows for the customer to experience offers and incentives at their own pace with ads that attract the eye, the ear and ties in with a total marketing campaign.
The folks at Tango are always punctual & thorough when it comes time to do media work for our clients, and so creative too!
Mastermind of Tango
Terry spent many years in TV advertising sales for Comcast, CBS and a strange, little independent TV station broadcasting paid-for long form content. He has produced thousands of videos and TV commercials as a partner in a video production company. Terry also served as the director of sales for a TV broadcasting technology company. These experiences culminated in the founding of Tango, where he focuses on bringing technology, media, manufacturers, and retailers together to deliver better service and value to shoppers and buyers.
Online Ads Whisperer
Joe brings 20 years of furniture retail experience to Tango. While on the retail side of things, Joe held posts of Director of Marketing, Senior Merchandise Manager, and Director of Operations as well as operating his own franchised furniture stores. He has a bachelors degree in Finance from the University of South Florida, and holds certifications in Google Ads Search, Google Ads YouTube Video, and personal training. Joe started at Tango in 2017 as Director of Business Development where he combines his furniture retail and marketing experience to help retail, vendor, and manufacturer clients make the most of their furniture businesses.
Creative Rockstar Boss
Rebecca D. Dauber, MBA has over 25 years of experience in the media field, including careers as on-air radio talents in both Boston and Philadelphia. Her experience includes voice over work, television and radio copy writing and producing of thousands of commercials, and extensive work in all aspects of social media. She is also Google AdWords certified on multiple levels. She is a graduate of the Northeast Broadcasting School in Boston, and earned both a BS and an MBA at Alvernia University in Reading, PA.. In addition, she studied art at Lesley University in Cambridge, MA. Rebecca also worked in sales and as a research analyst in cable television, earning the company's Award of Excellence. Rebecca also worked as a staff writer for two major newspapers.
Avery, Tango's Director of Business Development & Sales, brings with her 20+ years of experience in retail marketing. In 2006, she started her furniture career with Banner Marketing, she then went on to work with Valassis (a subsidiary of Vericast) where she served as team lead on the national Ashley Furniture account.
In addition to Ashley Furniture Industries, Nelson has worked with several national companies including Klaussner Furniture Industries, Inc., Lane Furniture, the TJX Companies, Inc., and Mohawk Flooring. She has also provided marketing consulting and guidance to hundreds of independently owned furniture stores and Ashley HomeStore licensees throughout the country.
In her role prior to joining Tango, Nelson was a Marketing Director for the Ashley HomeStore brand under the Regency Furniture group and provided support to 33 HomeStores in the mid-Atlantic and Northeast.
Generator of Sales
A North Carolina resident, prior to joining Tango, Patti worked for the home furnishings industry publication Home Accents Today as Senior Account Executive for the West Coast, South Central, TN & FL territories. Before joining the marketing/furniture industry, Patti was a nurse in pediatrics & adult medicine.
In her time off you'll likely find Patti cheering-on one of her three daughters at various athletic events.
Digital Marketing Dude
Since mid-2019 Travers has brought a fresh perspective to Tango along with a deep understanding of email marketing and Facebook Advertising. Travers total immersion in all things furniture-store-advertising-related quickly benefited Tango clients with new solutions to spread awareness and branding. After graduating from Temple University in PA with a degree in Marketing, Travers joined Tango and became Facebook Blueprint certified.
Shannon Noll is a Senior Graphic Designer offering more than 25 years of experience in print and online marketing, advertising, and sales promotion. Shannon has worked as a graphic designer for regional newspapers for many years and developed display, marketing and packaging materials to support product branding strategies for a radio station. Besides newspaper ads, she developed innovative design for marketing packages including print materials, journals, pamphlets, direct mail, invitations, posters, menus, book covers, commercial brochures, sales flyers, banners, business cards, logos, online banner ads and mobile advertising...you name it, she’s done it! Shannon is a seasoned designer with a Bachelor's Degree in Communications Design from Kutztown University in PA. Her award-winning designs prove she is a goal-oriented leader with the ability to manage projects and deadlines. With her sights set on new creative endeavors, she remains passionate about her work and continues to look forward to each project that comes her way. As a former roller derby queen of the rink (aka Auntie-Social) she knows all about teamwork. Whether you call her Auntie, or Shannon, email her today.
Brittany has over 12 years of experience in client services. She has worked in both banking and retail management, as an expert in client services and business relationship management.
Brittany brings a wealth of knowledge and expertise in social media, combined with retail management experience, to bring a fresh perspective to our content services program. She is a tactical master with a keen eye for detail to ensure that our creative team has what they need to execute exceptional advertising designs for clients.
She is continually expanding her knowledge in social media advertising by pursuing additional education and professional certifications in LinkedIn, Facebook, TikTok, and content management and scheduling platforms.
Geraldine Cronin, better known as Gigi, has over 25 years of experience in market and media research. She stated out as a young intern at Katz Continental Television, and as an analyst at Telerep in New York. Later she was the director of research at Comcast Spotlight in Philadelphia for 13 years. She worked for a short time at CBS Radio, and worked in market research in the business interiors, commercial real estate and telecommunications consulting industries. Gigi has served as Tango Multimedia's media research consultant since 2011. Gigi earned a B.S. in Telecommunications (now Electronic Media) from Kutztown University, and a M.A. in Corporate and Organizational Communication from Fairleigh Dickinson University. Gigi loves helping clients identify key opportunities and help with strategies to improve their business. For media planning, Gigi believes an effective-efficiency strategy, that delivers the best ratings for the best value for Tango customers. She loves doing customized research and mapping to provide extra depth to clients in understanding their market.
Melanie is a master organizer of accounts here at Tango. A graduate of Middle Tennessee State University with a degree in communications, she works effectively with clients to enhance their ad planning with expert recommendations. She has lived all over the US with her husband and children, giving her a unique perspective and insight on media markets all over the country, to better understand each client’s advertising needs. Her nearly two decades of experience in sales and marketing ensures that clients benefit from professional and timely implementation of services. Melanie continues to enhance her advertising and marketing knowledge by learning new cutting-edge techniques to help clients market their businesses to the fullest.
Bryan is a graduate of Albright College and brings over 25 years of client experience and 12 years of management experience to Tango. He will leverage his knowledge from working in different roles in both county and federal government, the financial industry, and the retail industry to bring new perspectives in digital advertising for the home furnishings industry.
Bryan has lived in several areas of the country and brings that experience into mastering and refining digital ad campaigns for clients around the US. He holds certifications in Meta Blueprint and Google Ads Search. Bryan is an expert in streamlining workflow processes, organization and workload controls, and analytical thinking to develop new and innovative ways to advertise for existing and future clients.
He is engaged with marriage plans in the works for 2024. He has two daughters and three Labrador Retrievers at home. In his spare time, Bryan supports Philadelphia Union Soccer either at the stadium or in shorts and flip flops while enjoying the Jersey Shore.
Ben Cartwright has been in Tax Preparation since 2014 plus has 3 years of prior management experience in the Retail industry. Ben has a Bachelor of Science in Accounting and is working towards a master’s degree in finance.
Ben is married with two children and volunteers as a Director of the Board at a local credit union and as the Chair of the credit union’s Supervisory Committee. His interests include camping, hiking, kayaking, and basketball.
Chief Money Fella
Bob has over 30 years of experience after graduating from West Chester University with his degree in Accounting. He is a CPA, has his MBA in Finance from Drexel University and is a Chartered Global Management Accountant (CGMA). In addition to managing his practice, he also teaches in the Master’s in Taxation program at Philadelphia University.