Before a person realizes she wants new furniture, she's in the passive Consumer phase of the purchasing journey. Imagine she walks into a friend's house and is struck with envy over their new living room furniture. Or she's watching HGTV and is inspired by a dining room remodel. Or picture rambunctious grand-kids breaking the recliner. Maybe she woke-up with a sore back. This is the time in her journey when, just a minute ago, she didn't want new furniture, but now she does. Here's what's next...
Now she's motivated and ready to shop. First she might go to a website like Pinterest or Houzz looking for inspiration. Perhaps she now pays attention to the furniture store ads on TV or in the mailbox. She searches Google for "best mattress for pack pain." She's aware and actively looking for what she wants, and then for where she wants to buy. Seventy-four percent of the time this leads her to searching Google. Maybe for "country-french bedroom set," "Super Sofa Store," or "XYZ brand MegaStuft mattress near me." She'll look at your selection and your competitors', read the online reviews, check your social media, and narrow her list of stores to just a few. Now she knows what she wants, she knows what you have, and she knows who you are. Next - it's time to buy!
Once a person steps over your threshold, she is no longer a shopper, she's here to buy. She's too busy to drive from store to store browsing; she has browsed online already. These Buyers are more pre-qualified than they've ever been. She already knows what you have, how much it costs, and, possibly, more about the features and benefits than even your salespeople. At this point, the sale is yours, what will you add-on?
She likes you and your products, she gave you her money, you treated her right, and she's happy, but that's not enough. Store and Brand loyalty is at an all time low. Now it's up to you to keep in touch, to keep reminding her of what a great experience she had. She won't automatically come back to your store strictly because she bought there this time, but she will keep you on her short-list next time. You've overcome a huge hurdle and gained her trust, keep going.
Tango Multimedia helps furniture stores Sell More
More than just a marketing firm, Tango takes a holistic, consultative approach to improve your in-store media, out-bound advertising and in-bound marketing. We understand - sales matter most!
A powerful way to excite buyers, convey promotions, highlight services, and continue marketing in-store
In-store Music & Messaging
Keep your customers coming back - spending more with music they love and messages they need
Video Creation & Tagging
Leverage the sight, sound, motion and emotion of video to dramatically improve advertising interaction and engagement
Market Analysis & Research
Planning makes all the difference and our extensive research leads to strategic plans with focused purpose
74% of furniture shoppers start their research online - make sure your site comes up tops
Benefit from our decades of operational, retail, marketing and advertising experience to make your business better
Amplify sales through store, product, and brand storytelling with an innovative mobile web app
Social Media Strategy
What you need to know to avoid pitfalls and wasted money while making the most of your social presence
Both the original commercial as well as the HD version came through beautifully! Thank you so much! And the turn around time was fantastic! We can’t thank you enough!
We're always impressed with Tango's depth of research
In-store music and messaging ROCKS! (Get it?)
- Remote content management and scheduling
- Fresh, new content monthly
- Access to Tango's video library
- Curated manufacturer content
- Upload of current store videos
- Transcode and encode video
- Change content in days, not weeks
- Technical support by phone
- Device software updates
- Dedicated media account manager
- Risk-free - cancel anytime with 30 day's notice
Music & Messaging
- 36 channels of major-label music
- Four professionally-voiced commercials to match your store promotions each month
- Includes one year of on-hold music and messaging FREE
- Remote content management & scheduling
- Change music genres throughout the day and exclude specific artists and songs, if desired
- All music licenses and fees
- Technical support by phone
- Device software updates
- Dedicated Audio Account Manager
- Risk-free – cancel with 30 days’ notice
- Four-store minimum to qualify for $99/month
- Further discounts for multi-store agreements
- $299/month for one store
- One-time player purchase $399
- Choose a video from the Tango Video Library
- Featured themes include seasonal, promotional, incentive, educational, and manufacturer supplied
- Graphic logo tag for web and social use
- Store location information
- Online video file
- Voice-over change + $75
- Upgrade to TV quality video with one TV station upload + $30
- Change video content + $300 - Includes changes to images, product, pricing, discounts, manufacturer logos and supporting voice-over changes
Mastermind of Tango
Terry spent many years in TV advertising sales for Comcast, CBS and a strange, little independent TV station broadcasting paid-for long form content. He has produced thousands of videos and TV commercials as a partner in a video production company. Terry also served as the director of sales for a TV broadcasting technology company. These experiences culminated in the founding of Tango, where he focuses on bringing technology, media, manufacturers, and retailers together to deliver better service and value to shoppers and buyers.
Joe brings 20 years of furniture retail experience to Tango. While on the retail side of things, Joe held posts of Director of Marketing, Senior Merchandise Manager, and Director of Operations as well as operating his own franchised furniture stores. He has a bachelors degree in Finance from the University of South Florida, and holds certifications in Google AdWords Search and personal training.
Joe started at Tango in 2017 as Director of Business Development where he combines his furniture retail and marketing experience to help retail, vendor and manufacturer clients make the most of their furniture businesses.
Director of Creative Services
Rebecca D. Dauber, MBA has over 25 years of experience in the media field, including careers as on-air radio talents in both Boston and Philadelphia. Her experience includes voice over work, television and radio copy writing and producing of thousands of commercials, and extensive work in all aspects of social media. She is also Google AdWords certified on multiple levels. She is a graduate of the Northeast Broadcasting School in Boston, and earned both a BS and an MBA at Alvernia University in Reading, PA.. In addition, she studied art at Lesley University in Cambridge, MA. Rebecca also worked in sales and as a research analyst in cable television, earning the company's Award of Excellence. Rebecca also worked as a staff writer for two major newspapers.
In-store Media Maestro
Amy has amassed 25+ years of entrepreneurship skills and experience as the owner of her own marketing firm for over 15 years and a restaurant & catering company co-owner for more than 10 years. In addition, Amy has 25 years of marketing experience specializing in branding and 20+ years sales experience with 10 of those years in high-end, luxury retail sales and customer service.
Amy is active in her community logging 25+ years of civic engagement as School Board Director and current Board President and the Founder of the area Buy-Local Initiative. She was also the founding Board Member and Inaugural President of the Pottstown, PA Excel Women’s Networking Group.
Adding to Amy's depth of experience, she has 25+ years of graphic designer know-how and she studied Graphics Arts at Moore College of Art and Design, Philadelphia.
Bachelor of Science, Framingham State University, Greater Boston Area
Corporate and Consumer Communications - Business Writing
Geraldine Cronin, better known as Gigi, has over 25 years of experience in market and media research. She stated out as a young intern at Katz Continental Television, and as an analyst at Telerep in New York. Later she was the director of research at Comcast Spotlight in Philadelphia for 13 years. She worked for a short time at CBS Radio, and worked in market research in the business interiors, commercial real estate and telecommunications consulting industries. Gigi has served as Tango Multimedia's media research consultant since 2011.
Gigi earned a B.S. in Telecommunications (now Electronic Media) from Kutztown University, and a M.A. in Corporate and Organizational Communication from Fairleigh Dickinson University.
Gigi loves helping clients identify key opportunities and help with strategies to improve their business. For media planning, Gigi believes an effective-efficiency strategy, that delivers the best ratings for the best value for Tango customers. She loves doing customized research and mapping to provide extra depth to clients in understanding their market.
Chief Money Fella
Bob has over 30 years of experience after graduating from West Chester University with his degree in Accounting. He is a CPA, has his MBA in Finance from Drexel University and is a Chartered Global Management Accountant (CGMA). In addition to managing his practice, he also teaches in the Master’s in Taxation program at Philadelphia University.