Roughly 98% of consumers will leave a site without converting. Here is your chance to re-engage them with a completely new level of performance and insight.
Site Retargeting targets users who have already visited your site while they are visiting other sites across the web. Site retargeting is a highly effective method of converting site visitors into purchasers.
Tango Multimedia brings the advantages of element level marketing to site retargeting. While most retargeting companies still operate at the group segment level, Tango Multimedia enables bidding, reporting, and optimizing down to the smallest data elements, such as products, categories, or pages viewed.
What is Site Retargeting?
- A user visits a website and browses various products and services. However, the user leaves without converting
- Tango Multimedia shows the user ads based on the pages they view as they perform other online activities
- The user clicks through the ad and returns to the advertiser’s site and converts
Tango Multimedia Advantages
- Improved ROI. By bidding, reporting, and optimizing campaigns at the element level, Tango Multimedia site retargeting campaigns outperform segment based campaigns
- Massive Scale. Tango Multimedia campaigns access inventory from all major exchanges. This enables you to maximize delivery of your site retargeting campaigns while delivering ads at just the right time and place
- Audience Expansion. Understand the search and site visitation patterns of your existing customers and target new prospects who browse and search online just like your client base