Reach more searchers, more often, and more effectively with Tango Multimedia’s industry leading keyword-level search retargeting.
Tango Multimedia’s keyword-level search retargeting enables advertisers to combine the effectiveness of search with the reach and brand impact of display.
Intent data captured while a user is searching is generally the most effective targeting data available. Using search retargeting, advertisers can target prospects with display ads based on the searches they perform across the web.
What is Search Retargeting?
- A user performs a search about a future purchase
- We collect data associated with the search
- As the user browses the web, we show the searcher an ad based on the keywords searched
- The user clicks through the ad to our client’s website – a conversion from a shopper!
Tango Multimedia Advantages
- Keyword Level Bidding, Reporting, and Optimization. Tango Multimedia offers full visibility and control for each keyword targeted. Just like in search marketing, the ability to vary bids for each individual keyword is a must in order to achieve optimum results
- Variable Recency. Tango Multimedia enables variable targeting and bidding based on the recency of the search event. For example, ads can be served to users who have searched within 15 seconds, 15 minutes, or 15 days of the time of their search. Recency is a major factor in optimizing to CPA, CTR, and CPC goals