The most advanced location-based mobile advertising technology based on specific geographic shapes.
Advertise to those shopping right now in your competitors’ stores. 70% of them are going to leave frustrated and without making a purchase. Geofencing targets them and helps bring them to your store!
Tango Multimedia’s geofence technology enables marketers to customize audiences through custom targeting digital shapes with pinpoint precision. Tango Multimedia’s Geofencing technology solves the common issues of precision and scale with solutions built on mobile ad networks. Through the use of unstructured data and a programmatic infrastructure, performance is unmatched.
Tango Multimedia’s Geofencing Advantages
- Drive Mobile Performance & Mobile Reach
- Measure Online to Offline Conversions
- Target Event Locations During Specific Date & Time Ranges
- Incomparable Scalability
- Pinpoint Accuracy
- Granular Localization Via Custom Shapes and Sizes
- Variable Recency – Instant to 30 days
- 100% Proprietary Technology
- More Powerful and Accurate than GEO-IP Targeting
- Identify High Concentrations of Customers
- Location File Import and Export Capabilities
Who are ideal clients for Geofencing?
Brick & Mortar
- Retail
- Auto
- Quick Service Restaurants
- Insurance Agents
- Hospitality
District-Specific Entities
- Political Parties
- Political Candidates
- Municipalities
- Counties
- Civic Groups
Venue-Based Entities
- Sports Areas
- Concert Halls
- Amphitheaters
- Convention Centers
- Colleges
Travel
- Airports
- Truck Stops
- Bus Stops
Why is IP targeting less effective?
Studies show IP Targeting data effectively matches up with only 30% of the physical addresses and is considered a violation of PII. Tango Multimedia’s addressable targeting matches over 90% of provided addresses and protects consumer data!
- Most people have a dynamic IP address. This means that the IP address assigned to a home changes. Static IP addresses are available, but few consumers pay for them. It is possible to connect a dynamic IP address to a group of homes, like a city block, but improbable to consistently connect an IP address to a specific home address
- The IP address is increasingly becoming considered Personal Identifiable Information (PII). PII legislation seeks to protect individual identity online. One impact of this is that the IP address is now truncated. As an example, the IP address 192.168.0.1 becomes 192.168.0.xxx. This is the same as taking the address, 1053 Main Street, and then just saying it is somewhere on the 1000 block of Main Street. In many cases, it is even less accurate when truncated
- Studies have shown IP Address matched to physical address data identify 30% of the homes targeted. This presents a violation of PII and will be further impacted by upcoming consumer privacy laws. We also match over 90% of the addresses provided
- Click through to this blog post for a deeper discussion on PII and IP truncated addresses: https://www.adexchanger.com/the-debate/why-ip-tracking-is-a-bad-idea/
