Working with unstructured data elements, instead of pre-packaged audience segments, provides the ability to target and optimize around the best performing parts of a campaign while eliminating those that are under performing.
No more averaging the good with the bad, the old with the new, the performing with the non-performing. Just automatically optimized campaigns combined with performance and insights.
What’s Different about Tango’s Data-Element-Level Marketing
- Audiences are custom built using individual data elements, ensuring that you target the precise audience who is providing the maximum campaign performance
- Audiences are optimized on the fly so that campaigns learn and improve quickly and continuously
- Expensive pre-packaged audience segments or contextual categories are eliminated, lowering costs
- CRM data can be targeted with high precision, enabling higher effectiveness and a better customer experience
- Tango’s unparalleled data network provides 100% intent-based data at a massive scale
- Automated multivariate optimization calculates the value of each ad impression and programmatically adjusts bids accordingly
Programs include
- Geofencing and Framing
- Addressable Geofencing
- Search Retargeting
- Site Retargeting
- Contextual Retargeting
- Programmatic Video
- OTT/CTV
