Working with unstructured data elements, instead of pre-packaged audience segments, provides the ability to target and optimize around the best performing parts of a campaign while eliminating those that are under performing.

No more averaging the good with the bad, the old with the new, the performing with the non-performing. Just automatically optimized campaigns combined with performance and insights.

What’s Different about TangoMM’s Data-Element-Level Marketing

  • Audiences are custom built using individual data elements, ensuring that you target the precise audience who is providing the maximum campaign performance
  • Audiences are optimized on the fly so that campaigns learn and improve quickly and continuously
  • Expensive pre-packaged audience segments or contextual categories are eliminated, lowering costs
  • CRM data can be targeted with high precision, enabling higher effectiveness and a better customer experience
  • TangoMM’s unparalleled data network provides 100% intent-based data at a massive scale
  • Automated multivariate optimization calculates the value of each ad impression and programmatically adjusts bids accordingly

Programs include

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